Content Management System (CMS)
Our content management system is the keystone of our product. It allows you to maintain and update your site via a secure and intuitive web interface. Write a blog post, upload pictures and documents, manage your listings, and much more. Our CMS puts the control of your website in your hands.
IDX / MLS Integration
Every property listing in your local MLS is downloaded regularly and directly integrated into your website. In addition every listing will be submitted to search engines under your site name boosting the page count and relevance of website.
Automatic Listing Promotion
Every one of your listings is submitted for inclusion in Trulia and Google Base, generating valuable incoming links to your website and putting your name and listings in front of thousands of potential customers. We will be adding support for additional sites like Oodle, Vast and Edgeio
Integrated Blog
You’ve probably heard it before, but search engines love blogs. Not only that, but a great blog will position you as an expert in your field to your visitors and keep them coming back for more. Unlike external blog providers, our system is totally integrated into your website, preventing fragmenting your readers and search engine rankings between multiple websites.
Innovative Property Search
We’ve put a lot of thought into our property search feature and it shows. We’ve developed a slider interface, making it simple and easy for visitors to select price ranges, square footage, acreage, etc. In addition, we have search forms to meet the needs of any visitor, from a quick search, to our standard search form, to our advanced form with all the options for the visitor that knows exactly what they want.
Mapping/Geocoding
With the popularity of mapping software from Google, Yahoo! and Microsoft, mapping features are required by internet real estate shoppers. Our software automatically maps properties even if your IDX provider does not provide mapping data.
While having a map that plots where the properties are is great, it doesn’t give visitors (especially those unfamiliar with your area) the total picture. Our software goes a step further allowing you to create maps in Google Earth and load them onto your website showing visitors exactly where the different neighborhoods are. We will soon be adding a feature to have maps dynamically include local landmarks as well.
Visitor Statistics/Analytics
Website statistics and analytics often get overlooked, but are a critical piece to creating a highly successful website. They allow you to see what tactics are driving customers to your site and what isn’t working. With that information, you can refocus your attention accordingly. Learn where your visitors are and what they view on your site to focus your time and energy wisely.
Search Engine Optimized
Even before your initial design is created, we have SEO in mind. From the bottom up, we build sites that are search engine friendly and showcase your website’s content in the best possible way to search engines.
Newsletter / Email Marketing
Our newest feature is a newsletter and email delivery system that will allow you to keep in touch with your contacts, notifying them of new listings, open houses, price reductions, etc.
We can create elegant templates that complement your site’s look and feel. Simply choose your recipients, enter the text, and optionally choose a listing whose details and pictures you’d like to include and our software does the rest. Individual emails are sent to each recipient, maintaining the privacy of your client database. We also manage a list of who has opted out of receiving your emails via a discrete link at the bottom of each email.
Email and RSS Feeds
More and more, savvy web users expect information to come to them rather than having to repeatedly search the same website for it. RSS feeds are a great way to do that. If you’re unfamiliar with RSS, watch this video (be sure to come back when you’re done).
We’ve implemented RSS feeds as well as email subscriptions for users to be immediately notified of new listings that match their search criteria. They all link back to your site and give you just one more avenue to get the jump on your competition.
Customer Relationship Management (CRM)
Impress your clients by having the details of all your conversations at your finger tips. A CRM system is critical to anyone who is dealing with multiple clients. Ours is integrated into your website administration interface and automatically keeps track of everyone who has contacted you via the contact form on your website. Additional contacts may be added manually for leads generated outside of the website.